On the internet, the domain name acts as a postal address. These are the coordinates that you give to people who want to say hello to you. Logically, choosing your domain name is not done at random. If you don't care about your brand image or SEO, then this article isn't for you. If not, you've come to the right place.
Select the right keywords
Suppose you are Louisa Florent, a professional home masseuse practicing in Paris Ve. For a moment, put yourself in the shoes of this young therapist who seeks to make herself known… Having little knowledge in SEO, she wants to set up a website to have more clients.
Between louisa-massage-paris.com and louisa-florent-paris.com, which url is likely to generate qualified leads? This is undoubtedly the first.
On a piece of paper, list the 5 terms or expressions most likely to be entered to search for your activity. In Louisa's case, "Paris massage", "Paris home massage" and "Paris massage therapist" will likely be on this list.
Opt for relevant domain extensions
You have no idea how many extensions are available ... If .com is the most famous, others like .blog, .pasta or .bzh would benefit from being known.
Public chat Shopify, you will find some more original suffixes than the others. Did you know that your domain name could be followed by .diamonds, .tattoo, or even .sexy? Something to give you ideas ...
In the XNUMXst century, some people still think that .com is the only possible extension. If they knew ...
Choose a name that's easy to remember and even more to type
Put aside futuristic names or wacky pronunciations. Do you really think someone will type TipZhingPilesWaouh in their search bar? You would have to remember the spelling to be able to do it… At this stage alone, 98% of your prospects will be disqualified.
For the remaining 2%, the fight is not won… If they like a product and wish to recommend it verbally to one of their relatives, what should be done? In 30 minutes, try to pronounce TipZhingPilesWaouh without making a mistake ...
The shorter and more understandable a domain name, the better its SEO.
Respect the intellectual property of others
It is increasingly rare nevertheless, this case must be presented. Before registering a domain name, make sure it doesn't belong to anyone else. If so, do an about-face before it's too late.
Ban numbers in URL
Numbers and internet addresses don't mix. Not only do they make it unnecessarily difficult for prospects, they also make your site look bad.
A personal blog can afford to be called Maguy-à-Paris-02.fr. But a company that wants to be professional? Respect your status and have a domain name up to you.