With the end of the year celebrations and Christmas shopping approaching, SELL is launching a new awareness campaign to encourage parents to use parental control systems.
The end of the year celebrations are announced under the sign of family video games. The new consoles are now accessible to the French and the practice of video games has never been so popular. Indeed, as shown by the SELL study “The French and Video Games, conducted by Médiamétrie, France has more than 36 million male and female players and 72% of French people consider video games to be a leisure activity for the entire population. family*. With 94% of children who are gamers *, video games will have a special place at the foot of the tree.
The objective of SELL with the 100% digital campaign #AVOUSDEJOUER is to remind parents of the tools available to parents for supervised and responsible practice of video games and having good family moments.
#AVOUSDEPOUER - the 3-step parental control system
In this context, SELL's 100% digital campaign brings to the attention of parents very concrete advice for a responsible and serene practice of video games at home thanks to the parental control systems available on all gaming media: console, PC, smartphone and tablet. 88% of parents are already familiar with this system and 37% use them, a figure that is constantly increasing *.
1, 2, 3, Play!
1 / turn on the video game medium of your choice. On average, gamers use 2,1 game devices. Smartphones (53%) and home or portable game consoles (51%) are also the most used platforms *.
2 / configure the parental control system directly from the platform used (console, PC, smartphone or tablet). A real toolbox available to parents, it allows you to block access to certain video games according to the PEGI classification, to limit and control playing time, and to regulate Internet access as well as online purchases. online and in video games.
3 / grab the controllers to share a game with your children! Video games offer family friendly moments. In fact, 66% of parents say they play with their children and 68% pay attention to their children's video game practice.
* Source: SELL / Médiamétrie study “The French and the video game”, carried out on the Internet from September 1 to 24, 2020, with a sample of 4 Internet users aged 072 and over.
