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Apple introduces generative artificial intelligence with Apple Intelligence

At the Worldwide Developers Conference (WWDC) 2024, Apple unveiled a major breakthrough: the integration of generative artificial intelligence into its devices. This new technology, called Apple Intelligence, marks an important step for the Cupertino giant, which wishes to catch up in the field of AI. Integrated with iOS 18, iPadOS 18 and macOS Sequoia, Apple Intelligence is designed to be powerful, intuitive, and deeply integrated into systems, while ensuring optimal protection of user data and privacy. However, this technology will initially be available only on the iPhone 15 Pro and Pro Max, as well as on iPads and Macs equipped with an M1 chip or higher, and will initially only support the English language.

A Collaboration with OpenAI

Apple Intelligence promises to transform the user experience with advanced language processing, text creation, and application interaction capabilities. Siri will particularly benefit from this update, leveraging large language models to provide features like summarizing articles, deleting emails, and searching for photos. Additionally, the voice assistant will be able to perform over a hundred different actions, such as extracting personal information from ID photos to automatically fill out online forms. Apple also announced a strategic partnership with OpenAI, directly integrating ChatGPT 4.0 into Siri and other text software, without requiring an OpenAI account or storing data on their servers, ensuring user security. Despite Elon Musk's criticism of data security, Apple is moving resolutely toward a future where generative AI significantly improves device productivity and interactivity.

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