A Reinforced Exclusivity Strategy
Since its launch in 2018, the Epic Games Store has sought to make its place in the video game industry, rivaling the giant Steam. In this fierce competition, the Epic Games Store tried to attract players by offering an expanding catalog and negotiating exclusives with developers. However, despite these efforts, Steam remains the platform of choice for gamers for several reasons.
A Paradigm Shift for Developers
In a bold move, the Epic Games Store recently announced a new exclusive program called “Epic First Run”. Starting in October, developers and publishers who offer their products exclusively on the Epic Games Store will enjoy more beneficial revenue sharing. While the standard share is currently 88% for developers and 12% for the platform, this new program will give creators the all revenues during the first six months of exclusivity.
Perks That Boost the Gaming Industry
This initiative aims to encourage developers to choose the Epic Games Store as a launch platform for their new titles. By offering a more favorable revenue distribution, the platform hopes to attract more exclusive games and thus stimulate its growth.
The Future of the Epic Games Store
The Epic Games Store continues to look for ways to attract gamers and developers to its platform. While Steam's market share remains dominant, the Epic Games Store continues to grow with initiatives aimed at creating an engaging experience for gamers and content creators.